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Meet Rixys Alfonso, CauseMo Marketing, LLC, this year’s Golden Mouse Award Recipient for Cause-related Marketing
Mother, wife, entrepreneur, publicist and radio show host, Rixys Alfonso is best known for her tireless efforts as a Community Activist. She travels throughout the United States as a frequent media spokeswoman giving a greater voice to the Hispanic community on issues impacting people with disabilities.
Alfonso has made appearances on local, state and nationally syndicated Television shows such as CBS’s The Doctors, TLC’s Amazing Medical Stories, Despierta America, and Primer Impacto. Her story has been mentioned in national print and online publications such as Good Housekeeping Magazine, Latina Style Magazine, CNN, Viva Internationale, Hispanicize and The Hill to name a few. She has also been an invited guest to The White House by President Barack Obama, and was recognized by U.S. Representative Debbie Wasserman Schultz, who in closing of her book For The Next Generation, acknowledges Alfonso by stating, “To fully illustrate the value derived from a life of service and community action, I will leave you with the story of Rixys Alfonso,” followed by her story of triumph over adversity.
An innovator in creative strategy for connecting brands with causes and consumers, Alfonso founded CauseMo Marketing to drive cause-related initiatives and movement in key markets, and across the country. Alfonso leverages her vast network of diverse contacts to develop customized campaigns and support for her clients, while tapping in her broad range of knowledge and experience in entertainment, media, event management, marketing, fundraising, community development, social media, and public relations.
Alfonso has received many accolades in her career, she was named a “Hispanic Woman of Distinction” by Latina Style Magazine, one of the nation’s leading publications for Hispanic businesswomen, she was chosen by ABC’s local affiliate WPLG Channel 10 as one of 2015’s Heart of South Florida Honorees, she has been recognized as one of the “100 Outstanding Women of Broward County,” she was also recognized by Governor Charlie Crist for her commitment to advocacy. Crist appointed her to serve a four-year term on the Florida Developmental Disabilities Council in 2010, and she was recently reappointed for an additional term by Governor Rick Scott in 2015. She serves as President, of the FBI Miami CAAA Board of Directors, as well as other local non-profit organizations.
Throughout her career, Alfonso has played a key role in the production of numerous marquee events and marketing campaigns. Consistently over-delivering for her clients and contacts has kept her at the top of her game and afforded her the opportunity to help many others. Her commitment to enhancing the community is routinely demonstrated through her key role in the successful implementation of education programs, community awareness forums, and youth initiatives, local, state, & federal legislation.