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Meet Peggy Nordeen, Founder of Starmark | Integrated Marketing Communications, this year’s Golden Mouse Lifetime Achievement Award Recipient
Peggy Nordeen, co-founder of Starmark, is a pioneer in the use of technology to enhance business communication and customer relationships. Starting in 1979, Starmark built its brand by taking advantage of early micro-computing technology. The agency energized Fortune 500 companies’ direct marketing programs by being among the first to develop customer and prospect databases.
With technology a part of Starmark’s DNA, Peggy positioned the agency as an innovator in the use of email marketing, and then company websites. In 1998, Starmark purchased TKOnet (led by current Starmark Chief Interactive Officer Brett Circe) to bring in-house website design and marketing, database integration, e-commerce, site security and site hosting. For 35 years, Starmark has worked with top brands around the globe, providing the full services of a dynamic integrated marketing firm.
An author and speaker, Peggy’s column Competitive Edge, focused on technology’s ability to attract customers, appears regularly in the South Florida Business Journal. Peggy was named South Florida Business Journal’s 2006 Business Woman of the Year/Entrepreneur of the Year. She was honored as a 2009 Diamond CEO Award recipient for her prowess as a business and community leader. In 2011, Peggy received the first Florida International University Corporate Responsibility Award. In 2013, she was recognized as one of the top five Women-Led Businesses in Florida by the Commonwealth Institute of South Florida and PNC Bank. In 2015, she was one of South Florida Business Journal’s Women of Distinction.
Today she is CEO of Starmark whose partners include a world-class management team including: Circe, Jacqui Hartnett, President; Lisa Hoffman, CMO; and Dale Baron, Exec. Creative Director. Starmark clients include Port Everglades, Fort Lauderdale-Hollywood International Airport, Greater Fort Lauderdale Convention & Visitors Bureau, FPL Fibernet, The Forbes Company, Marine Industry Association of South Florida, Fort Lauderdale International Boat Show, Kaplan University, Cross Country Home Services, HMS National, Career Source Florida and other prestigious national and international companies.