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Meet Nancy Whalen Eichler, Brownie Brittle, this year’s Golden Mouse Award Honoree for Social Media
Nancy Eichler is a 25-year marketing veteran focusing on digital who was recently named one of South Florida’s Most Influential Business Women of 2015 by the South Florida Business Journal. She is also the recipient of the 2015 “Golden Mouse Award” for her successful use of technology in business and beyond from the Women in Ecommerce Association.
Nancy is most recently known for her role building Brownie Brittle™ to be one of the fastest growing food brands in the business. She was the company’s first official employee and now serves as Vice President, Global Digital and Social, and manages all customer service along with several sales accounts including Amazon, United Airlines and Delta. She has been involved with Brownie Brittle since before their signature product appeared on store shelves in April 2011. The company was named the 2nd fastest growing business in Florida in 2013. Brownie Brittle has appeared at the Weinstein Company’s Golden Globes’ and Oscars’ parties, in addition to many of their movie premieres, gaining fans such as Oprah Winfrey, Quincy Jones, Jesse Tyler Ferguson, Ryan Seacrest, Cassadee Pope and Bradley Cooper. Nancy heads up all of Brownie Brittle’s philanthropic efforts, which includes their partnerships with Cookies for Kids’ Cancer, Miami Children’s Hospital, Palm Beach County Food Bank, Palm Beach County Schools and Canine Companions for Independence. Nancy has led the development of a very engaged digital following with 300,000 Facebook fans in just a few years, over 24,000 Twitter followers and over 7,000 Instagram followers with 16,000 images with #BrownieBrittle.
Prior to Brownie Brittle, Nancy was at AOL where she oversaw the management of more than $250-million in advertising revenue during their digital reign from 1996 to 2005. Her client list included Target, Best Buy, Barnes & Noble, eBay, 1800flowers.com, NASCAR, NFL, and the NBA.
She is a true pioneer and was among the first class of women to graduate from Washington and Lee University, where she served in numerous leadership roles and received a number of academic and athletic awards while earning her B.A. in Journalism.