MEET Christine Madsen, President and CEO Mad 4 Marketing, Inc.
Chris is the founder and president of Mad 4 Marketing, a highly creative, award-winning firm specializing in integrated marketing, advertising and interactive solutions. Mad 4 Marketing, founded in 1992, supports clients ranging from entrepreneurial ventures to big business and excels in effectively marketing products, services, companies and organizations to both B2B and B2C target audiences. This can be attributed to the 360-degree approach to marketing via multi-channels and an integrated strategy that utilizes the appropriate tactics at the appropriate times. Following her mantra of “Track, Measure, Manage” Chris’s team ensures their clients are receiving the best possible results through ongoing optimization and management of the metrics that matter.
Chris’s success in marketing and advertising is matched only by her devotion to local organizations and the community. She has served in many leadership roles, including as the 2011 Chair and current board member of the Greater Fort Lauderdale Chamber of Commerce. She supports, through pro-bono marketing contributions and leadership roles, numerous organizations including the American Lung Association, Birch State Park, Stranahan House, Leadership Broward and Leadership Florida, Tower Forum, Fort Lauderdale Forum, and the Urban League of Broward County.
Chris has been recognized for her commitment to the South Florida community with many prestigious awards, including the Jim Moran Entrepreneurial Excellence Award, the 2005 Good to Great Award, and Junior Achievements’ Hall of Fame Award. In addition, she has been honored by the South Florida Business Journal as one of the 25 Most Influential Business Women and received the 2011 Ultimate CEO Award. The Symphony of the America’s presented her with their Style & Substance award and Business Leader Magazine recognized her as a Woman Extraordinaire in 2012.
Her passion for her clients and their success is what drives Chris to continue learning and evolving her agency to drive brand engagement through precision and purpose.
If you are in South Florida and would like to join us, be sure and visit our Golden Mouse Awards Registration to learn more about the event taking place October 28, 2016 in Fort Lauderdale – honoring 16 (sixteen) women from Broward, Miami-Dade and Palm Beach Counties for all they have done for and in their respective industries and their community.WECAI HOME